Great Taste Awards 2021

The Jar House Beer Bread mixes picked up another Great Taste Award this year! For our Garlic and Parmesan Mix, you will see the prestigious logo added onto our packaging so you know our product is Great Taste accredited from the Guild of Fine Food!

Great Taste is the world’s largest and most trusted food and drink awards.
Food and drink is put to the test with a panel of over 500 experts of chefs, buyers, food writers and retailers.  Great Taste stars are highly respected seals of approval

Garlic and Parmesan Beer Bread – Judges comments

“Looks great. Rustic, golden brown with a fabulous aroma. Cuts beautifully. The crumb resembles a soda bread. Great crumbly texture. Soft and squidgy with a great umami nose. The crust is crisp and the crumb offers up a wonderful texture with an edge of bitterness which is coming from the beer and also the baking soda. This is delicious and a great idea!”

 

Great Taste Awards 2020

The Jar House Beer Bread mixes picked up TWO Great Taste Awards this year! You will see the prestigious logo added onto our packaging so you know our product is Great Taste accredited from the Guild of Fine Food!

Great Taste is the world’s largest and most trusted food and drink awards.
Food and drink is put to the test with a panel of over 500 experts of chefs, buyers, food writers and retailers.  Great Taste stars are highly respected seals of approval

Chilli Beer Bread – Judges comments

‘As the instructions dictate , we literally poured the ingredients into a large mixing bowl, measured the beer and mixed well to combine. This fun to make kit is so simple to create and would be ideal for a crowd or barbecue. An original baking mix that achieves a fully risen loaf with a crisp and well developed crust. The inner crumb was moist and light and had a pleasing flavour of deep malty notes finishing with a good balance of chilli.’

 

Rosemary Garlic & Olive Beer Bread – Judges comments

‘A unique and simple to make kit that combines well with a bottled beer to create a smooth, lump free dough. As instructed we baked the loaf for approximately 45 minutes and produced a well risen loaf with a crisp golden crumb. The recipe kit would be great for a party or to feed a crowd and the loaf is best enjoyed fresh from the oven after it has cooled slightly Deep malty notes from the added beer.’

The National Trust

Delighted The Jar House Beer Bread Mix is now stocked in the National Trust nationwide. www.nationaltrust.org.uk

Jar House stocked in Harvey Nichols

Very proud our Jar House products are stocked in Harvey Nichols stores UK wide from Knightsbridge to Edinburgh

The Jar House partners with Virgin Trains

Virgin Trains’ Hop on Board beer is proving to be an important ingredient in the rise of a bread-baking business in the North East.

Claire Bowes Fairless was inspired to bake with the Yorkshire-brewed tipple when she tasted it after visiting one of Virgin Trains’ popular monthly Pop Up Shop events for small businesses at Darlington station on the east coast route.

Family-run business, Jar House, which sells bread and bread-baking kits say that their beer-inspired loaves are now best sellers and have attracted orders from across the UK.

They will be teaming up with Virgin Trains for the latest Pop-Up Shop event tomorrow at Darlington station where customers buying her beer-inspired bread can get a free bottle of Hop on Board ale as part of a special promotion.

Claire, who is from Middlesbrough, said: “There has been a boom in hand crafted beers and micro pubs while the British public love baking bread, not least following the phenomenal success of the TV show The Great British Bake-off.

“I’ve always liked to buy a beer from the places I visit – and I’ve found that bread tastes best when you bake it with a bottle of beer!

“When Virgin Trains’ staff at Darlington told me that the company serves its own Hop on Board beer on-board its trains, I thought I would see how this tasted when baking a loaf – and they’ve proved so popular that I’m now going to launch a range of ‘beer biscuits’ and cookie-making kits.

“The Pop Up Shop events are very popular with my customers and it’s great that a big company like Virgin Trains is helping small companies like mine. It’s even helped by sending orders on its trains as far as London and Edinburgh.”

Jennie Pitt, Employee Engagement & Corporate Responsibility Manager for Virgin Trains on its east coast route , said: “Since launching our Pop Up shops last year, we’ve helped support dozens of local independent retailers by offering them a market stall environment within busy train stations, such as Darlington and York, where they can interact with thousands of potential customers.

“We’re delighted that our Hop on Board beer has risen to the challenge of helping Claire’s business grow.”